Who We Are
After owning a screen printing and embroidery business for 6 years doing mostly custom apparel, owner Matt Browning and Devon Price noticed a thriving NASP® (National Archery in the Schools Program) archery scene in Central Kentucky. Having repeatedly designed and printed team apparel for the local schools they learned how popular this relatively new program had become. Matt, a bowhunter himself, was very encouraged by such a wide scale program introducing archery to youth.
This discovery came just two months shy of the annual NASP® National Tournament in Louisville Kentucky which hosted over 20,000 archers and spectators. On a whim, and with no speakable retail experience, they produced nearly 2,000 t-shirts and a few dozen caps and headed north. And just in case this crazy idea worked they picked out a name - Archery Squad.
NASP® Nationals was a huge success. With just 8 t-shirt designs, the help of some friends and a heart full of faith they came back with just a handful of shirts. Even large archery-based distributors took notice of their success and started the discussion of what became the first wholesale account of the Archery Squad line.
Following the successful weekend of the NASP® tournament they came home with little realization of what just happened. Archery Squad was on the map!
The next few months were spent expanding their knowledge of the archery industry. After attending an ASA event in London, KY a few weeks later they quickly learned how different the demographics of each style, event and association can be.
Learning about all of the different styles of archery practiced across the world was inspiring, but they saw a major flaw within the industry. At almost every turn there was a divide between the archers. Whether it’s a difference in archery disciplines, equipment manufacturers, hunting styles, associations or even local pro shops - the industry was very segmented.
Therefore, the pursuit of Archery Squad has become to unify the passion for archery in a way that we all can appreciate: growing the sport. The Archery Squad lifestyle brand represents positivity, acceptance and the stewardship of our passion.
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